The sign of times!!!
One of the most popular brand of India since the last 36 years, Amul and its cute moppet has enthralled many generations with its humor and take on current social situations.
The ‘utterly butterly’ Amul gal came into existence in 1966 and has since than ruled the hearts of Indians with its pun laced and topical ads. Infact as a brand Amul must have been the first ones to introduce humor into advertising.
Launched in 1966 by Advertising and Sales Promotion Company (ASP), the Amul campaign is currently with da Cunha Communications and Rahul da Cunha along with writer Manish Jhaveri are the creative brains behind these wonderful current ads.
Be it topical events related to movies, televisions, politics, economy, cricket, world events, lifestyle, foriegn affairs, environment, festivals or indians in general- these ads have covered it all.
Here is a small collection of some of its ads…